An animated educational rap-video about breastfeeding

Babies reach their genetic potential when the correct building blocks are provided.

Breast milk from the baby's mother provides the most correct building blocks for developing brain cells and nerves. Human babies are meant to be light weight and carried for at least 18 months after birth.

Cow's milk is suitable for the development of the calf who has to be able to run with the herd immediately after birth.

In the Scandinavian countries, 97% of all mothers initiate breastfeeding.

Where advice givers give correct advice about breastfeeding and do not promote artificial infant milk, the rate of breastfeeding is usually in the 90% range.

 

The US Surgeon General's Goal for Healthy People 2010 is that 75% of women in the United States be breastfeeding at hospital discharge and 50% be breastfeeding at six months.

Right now, a recent survey has shown that the prevalence of breastfeeding in the US hospitals reached only 67% in 1999. However breastfeeding initiation only occurred in 50% of the mothers who were African American, under 20 years old,  or with only grade school education Although there has been some improvement over the last five years, the statistics show that is education and peer support that make the difference.

The Latino population has a 69% initiation rate.

The college educated group regardless of ethnic origin has an 80% initiation rate.

By the year 2050 the population of the United States will have increased 49%: from 293 million to 437 million people. 143 Million babies are going to be born in the next 50 year. How can we help them reach their genetic potential and prevent the spending that will be necessary if they don't.

What is the problem?
On our planet, according to World Health Organization statistics over four thousand babies die each day from malnutrition or diarrhoeal disease because mothers choose to bottle-feed. In the United States, 500 children die each year because of diarrhea caused by artificial infant milk. Thousands of American babies suffer with otitis media and upper respiratory tract infections because of artificial milk's inability to protect babies from disease. Women have been made to feel that their milk is insufficient to meet the needs of their babies and that only by supplementing with artificial infant milk or completely feeding their babies with this milk will their babies be healthy. Statistically teen-age women have been shown to be particularly at risk of choosing artificial infant milk because of lack of education. They are particularly vulnerable because of their need to be accepted by their peers.

Why do they choose to bottle-feed?
One of the reasons is that adolescent women make their choices based on commonality: they do not see their peers and idols breastfeeding on TV , in commercials, in film and in music videos. They want to do what their peers do. Statistically, in this country, only 50% of African American women choose to breastfeed their babies, whereas 69% Latino and 70% of Caucasian women choose to begin breastfeeding. According to a Ross Laboratories survey, lack of education and therefore lower income is associated with even further drops in the incidence of breastfeeding. This puts adolescent inner-city women at greater risk of loosing out on the advantages that breastfeeding can give to their health and to their babies' health. And it increases the amount of money taxpayers have to pay for a population that is mentally and physically under par. According to one study published in the British Medical Journal "The Lancet": Breastfeeding is known to increase IQ points significantly with each month that a baby is breastfed. Further studies have shown that it is not breastmilk that helps increase IQ but it is Artificial Infant Milk is not capable of helping a baby reach its genetic potential because it does not have the correct building blocks for brain and nerve development.

There are other reasons many women do not breastfeed: availability of free "formula" from food give away programs which cause the baby to go longer between feedings and thus cue the breast less often to make milk, puritanical views and disapproval of uninformed fathers who are afraid that breastfeeding will interfere with sex.

How to solve it:
The purpose of the animated educational rap video is to bring the subject of breastfeeding to audiences that learn better by audio visual methods than by reading. This video can be streamed on the internet, played in health education courses at school, and broadcast via satellite across all cultural boundaries. It is easier to "dub" an animated video so that the video can be translated into all languages and therefore seen worldwide. English is a language that most young people around the world have learned because of the lyrics of popular songs. The text of this video will be in English and will have an enormous influence on teenagers who, more and more are having babies and choosing how they are going to feed them based on what their peers are doing.

We all understand the power of comedy and of a jingle to influence people to choose one product over another. In this case we are using what is called a "hook": a simple concept repeated over and over again to a rhythm to drive home that young hip mothers breastfeed, the fathers of their babies are supportive and the baby is much healthier.

What it will show and who will be in it:
The video will show young women being assertive and fathers being enthusiastic about their babies being breastfed. There will be, of course, a baby, a typical "mall chick", a lactation consultant, and cast of supporting neighbors.

Funding

So far funding for the breastfeeding rap has been from a generous donation of $50,000 to the Lactation Institute from the Bill and Moya Lear Charitable Foundation and later by donations in kind by the Lear Charitable Foundation. It is hoped that sales of the present rap will enable the Lear Charitable Foundation to develop further products that will improve breastfeeding outcome in the years to come.

The Authors of the Rap are:

Shanda Lear-Baylor, co-author, creator, producer and director of the rap is a Lactation Educator, International Board Certified Lactation Consultant. She has been, for many years, a  lactation technician to the entertainment industry enabling directors to show babies being breastfed discreetly in their films and TV shows and consults on scripts to prevent misinformation from being disseminated.  Shanda Lear-Baylor has also produced and co-authored with Suzy Miller a comedy rap to defend mothers' rights called "Just a Teenager Who is Older Than You."


Suzy Miller,
co-author has written raps for Whoopie Goldberg, a NBC prime time show, "A Different World", corporations including Cybase and Enterprise Rent-a-car and others. She co-authored "Just A Teenager Who Is Older Than You." Suzy Miller is a nationally recognized choreographer with Film, TV, Video and Stage credits.

Various others have contributed to the rap. They include Pamela Carrington-Tribble, Andy Howe, Alvin Starks and Roslyn Lee.

Music


The music has seen three versions. The rap was first developed in 1992. Since then what is considered "current" has changed. So the music has had to change and the earlier composers, to whom we owe a great deal of gratitude, are now busy with other projects.

1. The first version was by Andy Howe.

2. The second  composer of the music was Stan Skates, of Urban Street Studios. Music producer, and celebrated composer of hip-hop and rap for today's market.

3. The current version of the music is by Vallente Bertellli.

Cast


Roslyn Lee: Kanisha, the mom

Tip Toe: Antquan, the dad

Aisha Corpus: Nicole, the "mall" chick

Marylin Lee: the lactation consultant

John Jr: The baby

 

How it will be distributed:


The video or dvd will be sold and distributed thru the Breastfeed Ya' Baby. org website.

This video can be used in every WIC office and every waiting room for pregnant and new mothers. Copies of it can be sold with the proceeds going to raise more money for breastfeeding promotion. Representatives from WIC have already promised to buy the rap as soon as it is produced.

If sold, or distributed, where will the money be channeled?
The Lactation Institute, a non profit organization for the promotion of breastfeeding will get 30% of the profits in order to finance their activities. The idea for the rap was developed by Shanda Lear-Baylor for a project to market breastfeeding information to ethnic groups at "risk" during a specialization course at the Lactation Institute. The rest of the proceeds will go to the reinvestment in breastfeeding promotion products through the Lear Charitable Foundation.

Money spent to date:
The money spent so far is $40,000 of the $50,000 donated in producing the music, rehearsal time, studio rental, casting, choreography, writing, grant research, secretarial time, postage, studio time, tape reproduction, phone, management and publicist and now animation.

 

Further money will be needed to make 30 second PSA spots for television . We are hoping to raise this from the sale of the rap.

It will be possible to purchase DVD's and videos of the rap. We plan to stream the rap as well.

 

Other sources for funding:
 

All of the talent have either donated their skills or asked for a significantly reduced rate in order to further this very important project. We are extremely grateful for all the love and generosity of everyone involved. And we are sure that the babies of the future will owe you all a great debt of gratitude. In kind donations have been offered from post-production facilities. Many people in the film industry have volunteered their time and advice. We are very grateful for all the help.

One minute of advertising on television is worth $1,000,000 dollars in certain time slots. A successful rap of this nature can be aired again and again. This rap is over 11 minutes long. Every time all of it or portions of it are aired on the music stations, millions of dollars in promotion money is being saved by the federal government, not to mention the money in health care to the babies benefiting from the pro-breastfeeding message of the rap.

We hope that this information has sparked your interest. If you want to work together with us please contact us.

Sincerely,

Shanda


Shanda Lear-Baylor,  IBCLC, CLE,
 
Direct line: (714) 722 7757
shanda@breastfeedyababy.org
 
Media contact:
Media@breastfeedyababy.org
 
Licensing information:
license@breastfeedyababy.org
 
Mailing address:
Lear Charitable Foundation
Attn: Breastfeed Ya Baby Department
7215 Garden Grove Blvd.
Suite C
Garden Grove, CA 92841-4221

Making a change in the quality of life for those who really need to experience the "milk of human kindness"

 

10.

Breastfeeding, the one time it's OK to suck-up to the boss.

9.

Breastmilk, fresh everyday and needs no regulation by FDA.

8.

Breastmilk has no expiration date.

7.

Breastfeeding, the only union that offers security, no dues, and great benefits.

6.

Unlike bottles and pacifiers, nipples don't fall on the floor.

5.

Baby never needs to pack a lunch.

4.

Breasts don't require child proof caps.

3.

Breastmilk containers come in a beautiful variety of shapes and sizes.

2.

Breastmilk is always the perfect temperature and available at two locations near you.

1.

Breastmilk, better than any udder milk.


 

 

 

 

 

 

 

Media contact:
Media@breastfeedyababy.org
 
Licensing information:
license@breastfeedyababy.org
 
Mailing address:
Lear Charitable Foundation
Attn: Breastfeed Ya Baby Department
7215 Garden Grove Blvd.
Suite C
Garden Grove, CA 92841-4221